There is a phenomenon I like to call Entrepreneurial Attention Deficit Disorder (EADD).
EADD afflicts many entrepreneurs, but is a particular problem for primarily first-timers.
What happens is this -- once the entrepreneur starts to understand all of the opportunities that are exist in the marketplace, they become easily distracted from the purpose of their intended start-up venture.
I tell entrepreneurs that EADD is the main reason I have t...