Last week in a post titled, ‘Startup PR - the don’ts‘ I asked for advice on how to get PR for a startup.  Jason Calacanis was nice enought to respond in a post yesterday titled, “How to Get PR for your Startup: Fire Your PR Company“. I reviewed his post in detail and found his advice to be VERY useful.  The only problem with his post is the title, ‘Fire your PR Company‘.  Asumming, of course, that your PR folks are ‘doing no harm’...

Anyone who has worked with me knows that one of my favorite lines is "marketing is stupid."  And - if you really know me - you know that I don't actually mean "marketing is stupid", but I use it as a proxy for "most PR people suck, most marcom is done poorly, and most companies have no idea what they are trying to accomplish with all the money they waste on shitty marketing and PR."

Last week I got one of Jaso...

Ethos3 recently spent a few minutes to chat with Steve Glasgow, a veteran financial advisor, to discuss the role of storytelling in the financial industry.  Steve has been in the financial industry for over 15 years.  His experience includes working with individuals to Fortune 500 companies.  He specializes in 401k and other retirement planning, as well as individual and endowment funding.  He has been recognized as one ...

I was delighted to see this in my Alltop view yesterday morning. I've been a fan of Steven Wright for years, and in this post, Brian Clark does a very nice integration of some of Steven's one-liners with thoughts about content marketing.

Just to pique your interest, here are the one-liners he includes:

“Ambition is a poor excuse for not having enough sense to be lazy.”

“To steal ideas from one person is plagiarism; to steal from many is r...

Over the past few months I ahve been talking to a few PR professionals about doing some PR work for our various companies (ServiceGuy, SpringStage, WhiteBox, SimpleTicket, Architel and HighDef).  The process has been confusing to say the least.  I really like the people I have met and I would likely be willing to hire any one of them if I could a) afford their services and b) understood their process better.  Fortunately I had an ...