Last week in a post titled, ‘Startup PR - the don’ts‘ I asked for advice on how to get PR for a startup.  Jason Calacanis was nice enought to respond in a post yesterday titled, “How to Get PR for your Startup: Fire Your PR Company“. I reviewed his post in detail and found his advice to be VERY useful.  The only problem with his post is the title, ‘Fire your PR Company‘.  Asumming, of course, that your PR folks are ‘doing no harm’ nothing about Jason’s advice is mutual exclusive to having PR professionals on your team.  PR folks, instead of spamming people, could easily help many CEOs implement Jason’s advice.  Assuming he didn’t ‘lift‘ this advice from DEMO I highly recommend taking his advice to heart: “be amazing, be everywhere, be real” in ten easy steps:

• Be the brand
• Be everywhere
• Always pick up the check-always
• Be a human being
• Bond with journalist
• How to email a journalist
• How to speak to a journalist
• Invite people to ’swing by’ your office
• Attach your brand to a movement
• Embrace small media outlets

Not every CEO is great at say, ‘being a human being’, a savvy PR professional can help turn a nasty Klingon into a loveable Vulcan in no time.  Seriously, PR people can help you execute on Jason’s advice.  So fire your PR company if they suck, but keep them around if they ‘get it’ and can help you execute on a PR strategy that works. Oh and I don’t really think Jason is DEAD wrong, actually I think he is mainly right.